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About Us

The American University Social Media Club’s mission is to create a network of social media users, to advance media literacy, encourage ethical behavior online, learn from media professionals, share the lessons they have learned, and advocate for revolutionary new teaching methods utilizing social media and new technologies within American University. Check out our E-Board!

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Speakers/Panelists

Rule-breakers. Movers. Shakers. The coolest people we know.

Our 2012 speakers were pretty spectacular.

But don’t take our word for it.


Peter Corbett | Founder/CEO iStrategyLabs

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Peter Corbett is the founder and CEO of iStrategyLabs – an interactive agency that develops creative solutions to clients’ challenges and brings them to life in the digital and physical world. He’s widely known for his creative marketing approaches coupled with a deep technical background, and a focus on civic innovation through community building.

In Government 2.0 circles, Peter is widely known for co-creating Apps for Democracy with Vivek Kundra and DC’s Office of the CTO, and the Apps for the Army program for the US Army. His focus on creating – rather than just talking about – smarter, better, faster, and cheaper ways of doing things has inspired initiatives in more than 25 countries around the world.

iStrategyLabs is currently working on the Apps for the Army program for the US Army.

Peter is a highly sought after speaker on the topics of creativity, entrepreneurship, marketing, social media, Government 2.0, Civic Innovation, mobile and web application development for federal, state, local government and consumer use, application development contests, innovation contests, digital divide issues and crowd sourcing.

 


Alex Priest | Uber DC



Alex Priest is the DC Community Manager for @Uber_DC. He’s been called “hilariously driven” and is a lover of social media, politics, transportation, technology, design, bicycling, and more. Alex loves living, learning, and collaborating in what he considers one of the best cities in the world: DC. His goal in life? To simply tell good stories when he’s old.



Follow him on Twitter @alexpriest.

 


Svetlana Legetic | BrightestYoungThings.com

Svetlana_Legetic

Svetlana Legetic was born at the very beginning of the 80s in Novi Sad, (then) Yugoslavia. She has been educated in (now) Serbia, England and finally, Savannah, Georgia where she got her Masters Degree in Architecture in 2003. She soon after moved to DC, worked in urban revitalization and hospitality design projects and in 2006 realized her MySpace blog, mainly containing photos and things to do in DC, was too popular for it’s own (private) good so she took the site public. That site is now www.BrightestYoungThings.com, the biggest independently owned cultural website and event planning organization in DC, with 80+ contributors, 100 000 individual readers a month and a daily series of articles dedicated to all things good in the nation’s capital. NY Times, right around Christmas 2010, called it: “…a Web-site-turned-events- organizing juggernaut that has become the locus of Washington’s new-cool art and music scene.” And now, in 2012 GQ magazine named her “one of 50 most powerful people in DC”. She likes her life. A lot.


Allen Gannett | EmployInsight

Allen Gannett is an entrepreneur, digital marketer, and occasional political consultant. He co-founded CampusSplash and currently serves as CMO of EmployInsight. He is a columnist for TheNextWeb, writing about trends in data, enterprise software, and education technology. DC Magazine named him one of the “Top 11 Techies” in 2011. He is also a former cast member on MTV’s Movers and Changers, a Wheel of Fortune contestant, and a World Economic Forum Global Shaper. You can follow him at twitter.com/allengannett.


Steve Cobb | Activ8Social

Steve Cobb is the co-founder of the creative agency Activ8Social, now at the forefront of sports marketing and social media. At Activ8Social, Steve works with a talented team dedicated to helping premier sports clients exceed their marketing goals by building and creatively leveraging social media assets. Clients have included Red Bull, United Airlines, Washington Redskins, Tiger Woods Foundation, Reggie Bush and Blake Griffin.

Steve has also led the planning and execution of several groundbreaking sponsor activations centered around the Winter X Games, NBA Finals, Super Bowl and World Series. These promotions strategically leveraged social platforms such as Facebook, Twitter, and Foursquare to align brand sponsors with their athletes’ performances.

Steve’s work has also been mentioned by ESPN, Sports Illustrated, Mashable, and InsideFacebook.


 

Ben Balter | White House

Ben Balter is a J.D./M.B.A. candidate at the George Washington University and a new media fanatic passionate about the power of digital communications. Ben has first-hand experience cultivating and leveraging a personal brand to land your dream job here in the nation’s capital. Unsatisfied with the tools out there, Ben decided to take control of his online presence just eighteen months ago (to fend off an unfortunately named amateur golfer), and hasn’t looked back since. Today, he works on the E-Gov and Federal IT Team within the Executive Office of the President, and prior to that served on the White House’s Software Automation and Technology (SWAT) team, as a New Media Fellow at the Federal Communications Commission, and as a Communications Fellow with the DC-based Rabinowitz/Dorf Communications. An aspiring attorney, a coder, and an all around geek, Ben’s looking forward to bringing his life-long passion for technology’s ability to shape how we interact with one another to personal branding and job search 2.0.


 

Katherine Boyle | Washington Post

Katherine Boyle is a reporter with the Washington Post Style section, where she writes about arts, fashion and culture.
She also writes Deal Hunter, a weekly personal finance and shopping column for the Sunday Style section. Before Washington Post Style, she was the assistant styles editor for Express, a publication of the Washington Post. She also gained experience writing for the weekly fashion column called “Speaker of the Blouse”.


Nichole Brown | Ogilvy & Mather

Nicole_Brown

 As Corporate Communications Manager for Ogilvy & Mather, Nichole Brown has the special privilege of promoting the O&M brand in social media and managing content and engagement on the agency’s social pages, including SlideShare, Facebook, and Twitter. (Subscribe, like, and follow us!) Before joining Ogilvy & Mather in 2008, Brown was senior editor of Shelterforce magazine, a nonprofit publication of the National Housing Institute. She has more than twelve years of copyediting and copy writing experience covering higher education, affordable housing, and economic development. In 2011, she was elected to the Ogilvy Diversity Council, which advocates for diversity and inclusion in the workplace. Brown is also an active member of Black Diaspora, an employee professional network within Ogilvy New York. She has a B.S. in Marketing and completed graduate study in professional communication, both at Clemson University. Brown co-authored “Those Who Share: Three Generations of Black Women,” a chapter in Literate Lives in the Information Age. She is an avid photo hobbyist, an unapologetic Francophile, and an incurable bibliophile who is addicted to the iPhone.

 


Lisa Byrne | DCeventjunkie

An experienced marketing professional and events planner with a background in hospitality, Lisa Byrne has built an outstanding reputation for her community involvement and leadership in Washington DC, both online and off. Lisa works as a Social Strategist with Pappas Group, an independent, award-winning creative agency. Founder of DCeventjunkie
and Co-Founder of DC Wine Week , Lisa is a web and events entrepreneur with the goal of bringing people together.

 


 

Daryn Cambridge | International Center on Nonviolent Conflict

Daryn Cambridge is an experiential educator and trainer focusing on peace, social justice, and civic engagement with a digital tech and social media twist.
He serves as Director for Knowledge & Digital Strategies at the International Center on Nonviolent Conflict and as an adjunct professor at American University in Washington, DC where he teaches two courses: Peace Pedagogy and Education for International Development. He is also an independent, experiential education and training consultant, working with organizations, schools, and teachers to design and facilitate engaging peace education, nonviolence, and conflict resolution workshops.
He also serves on the board of both the Democracy Matters Institute and the Institute for Technology and Social Change. You can learn more about his work at http://daryncambridge.com.


 

 

Nidhal Charfi | LinkedIn

Nidhal is a recent graduate of the Kogod School of Business and is now a Sales Executive within the Hiring Solutions group at LinkedIn – the world’s largest professional network. He is currently spearheading the growth of LinkedIn‘s corporate customer base by helping companies transform the way they attract, engage and hire the world’s best talent. Nidhal is also a co-founder of the Alizé Elite Foot soccer academy in Dakar, Senegal; which provides young soccer athletes with room and board, high school education, professional soccer training, and eventual placement with top professional teams throughout Europe. Nidhal is extremely passionate about connecting talent with opportunity at a massive scale, and invites you to connect with him on LinkedIn.

 


Greg Cypes | Clearspring

Greg Cypes joined Clearspring as the Director of Product to help the company develop and execute on its vision to bring user-centric sharing to the AddThis network — the web’s largest sharing, insights, and optimization platform. The platform connects 1.2B users a month, across 11M+ websites helping publishers to unlock the power of the social web for their brand. Before joining Clearspring, Greg served in several lead technical roles for AOL Instant Messenger (AIM) product suite. He’s well-known in the industry for pioneering next-generation communication tools that have enabled people to better connect and share via the social networks they love like Twitter and Facebook. Greg’s spoken at tons of industry events, including the White House for GovTechMeetup, SXSW, Web 2.0 Expo, MashupCamps, Future of Web Apps, Techcrunch 50 and W3C, and has been quoted and contributed content to today’s leading business and technology trade publications.

 


 

Corrie Davidson | Google

Corrie Davidson is Google’s DC Community Manager and has a successful and diverse track record in assisting organizations with improving their presence online. From small local businesses to international brands, Corrie has created executable strategies and diverse content, empowering businesses to break into new markets while strengthening their existing relationships. As a member of the Google team in DC, Corrie seeks to assist both the public and businesses in better utilizing Google’s products and connecting with each other.

 


 

Chris Edelson | American University

Chris Edelson is an Assistant Professor in the Department of Government. His teaching and research interests focus on constitutional interpretation, presidential power, and the U.S. Supreme Court. Prior to joining the AU faculty, Professor Edelson practiced employment discrimination law and also served as state legislative director for the Human Rights Campaign. Classes taught include Civil Rights and Liberties, The American Constitution, Individual Freedom v. Authority, and The Constitution, National Security and the “War on Terror”.

 


Meghan Foster | American University

Meghan Foster is the Coordinator of Faculty Media Training at American University, where she provides development, training, and support for classroom instructional technology and pedagogy. She is currently responsible for coordinating the Greenberg Seminars as well as Adjunct Faculty Orientation. Recent projects include design, planning, development and implementation of a new SMART classroom standard, a new MultiMedia Center, and a SmartBoard Certification program as well as supporting the coordination of a training Institute for faculty. Meghan completed her M.S. in Mathematics at Texas Woman’s University where she has also taught several courses in math and statistics.

 


 

Patrick Foster | USA Today

Patrick Foster is a Social Media and Digital Projects director for Gannett Publishing Services. He oversees the USA TODAY College project in addition to working on integrating the social web into the modern newsroom. He has also worked as a freelance music writer since 1998, contributing to, among many others, The Washington Post, Time Out and SPIN.


Vanessa French | Pivot Point Communications

Vanessa French is the founder and lead strategist of Pivot Point Communications and co-founder of DC Wine Week. Vanessa is a seasoned communications strategist and implementer with expertise in branding, media relations, new media, marketing communications, planning, and promotions. Pivot Point Communications specializes in integrating new media into traditional marketing and public relations campaigns. Pivot Point has worked with the following organizations: Destination Hotels, E-Verify, St. Charles Companies, CitiOpen — a Women’s Tennis Association tournament sponsored by CitiGroup, Association of Image Consultants International, What’s Next DC, U.S. Department of Veterans Affairs, Washington Metropolitan Area Transit Authority (WMATA), and Share Our Strength.

 


Lauren Friedman | My Closet in Sketches

Lauren Friedman is a freelance fashion illustrator, stylist, and photographer. She is the creator of the website My Closet in Sketches and is a regular contributor for Lucky Magazine.


Gregory Galant | Sawhorse Media

Gregory Galant is the CEO of Sawhorse Media, a movement to make it easy to find influencers on the real time web through products including the Shorty Awards, Muck Rack and Listorious.

To help fellow entrepreneurs, Greg created Venture Voice, a podcast interview series with the founders of Twitter, LinkedIn, The Vanguard Group, Brooklyn Brewery and more.

Greg’s a mentor in the TechStars program and an advisor to SocialShield. BusinessWeek named him one of the “Best Young Tech Entrepreneurs of 2010″.

He’s also a member of Twitter’s exclusive first name club. You can follow him at @gregory

 


 

Chris Geidner | Metro Weekly

Chris_Geidner

Chris Geidner is the award-winning senior political editor at D.C.’s Metro Weekly and has written for The Atlantic Online, The American Prospect, Advocate.com, Salon and other publications, as well as at his blog, Law Dork. In 2011, he received the Excellence in News Writing Award from the National Lesbian and Gay Journalists Association for his coverage of “Don’t Ask, Don’t Tell” repeal. Prior to moving to D.C. in 2009, he served as an attorney on the senior staff at the Ohio Attorney General’s Office and had earlier worked for a leading Columbus law firm. An extended biography can be found here, and you can follow him on Twitter.

 


 

 

Joe Gizzi | New Media Strategies

Joe Gizzi directs marketing strategy for top tier entertainment, travel and apparel clients at New Media Strategies, the industry pioneer and agency leader in social media marketing. He develops campaigns for a wide array of brands including NBC, Disney, ABC Family, Ray-Ban, and Sony Pictures. Gizzi continues to build upon a communications career highlighted by work with the Special Olympics, International CES and Grammy Awards, and currently serves as an adjunct professor of Entertainment Communications at American University.

 


 

 

 

Brian Gluckman | The Glover Park Group

Brian is a Vice President at The Glover Park Group, in charge of developing social media and mobile engagement strategies for clients. Brian has a passion for branding, communications strategy and digital public relations, and it was this passion that led to his being recognized on PR Week’s “40 Under 40” list in 2009.

In his previous position as the Director of Strategy for New Media Strategies, Brian worked with such clients as Chrysler, Gerber and Verizon to determine how they should best integrate social holistically into their existing branding and marketing programs. His efforts helped these brands reach hundreds of key influencers and millions of consumers to improve brand sentiment, leading to improved sales of products and ideas.

 


 

 

Ari Greenberg | MWW Group

As a Senior Digital Strategist, Ari specializes in helping companies meet their objectives via an integrated digital and social strategy. He leads a team of digital professionals, who specialize in areas such as social media, community management, content creation, website and digital development, video production, search engine marketing, and mobile marketing. He regularly creates and executes award winning digital and social media campaigns for MWW’s leading clients.

Prior to MWW, Ari was the founder of two internet startups HowMutch.com and Baveo.com and held strategic positions at other startups and agencies including MrYouth, theU.com, Magnify.net and EasyRoommate.com

Ari holds a BA in International Relations from Columbia University and BA in Biblical Hermeneutics from the Jewish Theological Seminary.

 


 

Carly Heitlinger | Georgetown University

Carly A. Heitlinger is currently a senior at Georgetown University. She started her blog, College Prep in 2008 as a distraction from her dreaded Accounting 101 class. Blogging as “The College Prepster” has allowed Carly to share her voice and story with countless other girls. Integrating her knack for business and passion for writing, she founded her company TCP Inc and… had to actually use what she learned from accounting! She is the author of The Freshman 50 and Editor in Chief of Sweet Lemon Magazine, a digital lifestyle magazine for twenty-something females.

 


 

Mark Gunderson | Tweeting & Eating

Mark Gundersen is a social media consultant for Dunkin’ Donuts Washington, DC area. He developed and manages the local DD Region’s social media program including blogger, Twitter and Facebook efforts.

When he’s not talking coffee and donuts for DD, Mark consults for national franchise operated clients with specialty in word-of-mouth programming, partnership development, and social media insight.

 


 

Lauren Lynch Flick | Pillsbury Winthrop Shaw Pittman LLP

Lauren Lynch Flick

Ms. Lynch Flick is a partner in Pillsbury’s communications group. Ms. Lynch Flick represents commercial and noncommercial broadcasters, content providers, and advertisers on issues related to their electronic and digital media activities. Before the Federal Communications Commission (FCC) and federal courts, Ms. Lynch Flick has advocated extensively for broadcast clients in connection with broadcast licensing, rulemaking and enforcement proceedings, as well as complex mergers and acquisitions. Ms. Lynch Flick also advises advertisers, broadcasters, and other businesses conducting or involved in contests, sweepstakes, online games, casino advertising and social media promotions with respect to their legal intricacies and requirements under state and federal gambling, consumer protection and privacy laws.

She is fluent in Spanish, and is experienced in Spanish-language advertising and programming issues as a result of having represented some of the nation’s largest Spanish-language broadcasters. Ms. Lynch Flick is also regular contributor to CommLawCenter.com, Pillsbury’s one-stop resource center covering a wide array of communications law matters.

 


 

Chris Jasinski | American University

 

Chris Jasinski Headshot

 

 

 

 

 

 

 

Chris Jasinski is a sophomore in the School of Communication and School of Public Affairs. He has worked for various media related outlets such as the Press Office of North Carolina Governor Bev Perdue and the New Media Department of EMILY’s List. Chris has also served as a Teaching Assistant in SPA and SOC for the past year and a half.” Follow him on Twitter @ChrisLJasinski.



Jill Klein | Kogod School of Business

Professor Klein brings more than 30 years of IT and banking management experience to the classroom. She currently directs the Professional MBA program and serves as an Information Technology Executive in Residence at the Kogod School of Business. She teaches at the graduate and undergraduate level, and enjoys developing courses that provide students with “live client” projects and resources. She co-chairs the Kogod Information Technology Executive Council, comprised of 20 corporate and government CIOs. Prior to joining Kogod, Professor Klein worked at JP Morgan, IBM, Riggs Bank, The Advisory Board and managed her own IT consulting firm.


Rachael King | Social Media Club DC


Rachael_King
Rachael King is a social media strategist, community manager, Gen Y blogger, and President of Social Media Club – DC. She’s currently traveling the country, speaking to and teaching the 54 states and territories of the National Guard how to use social media as a marketing and recruitment tool with the interactive agency iostudio. She unabashedly adores karaoke and french fries of all shapes and sizes, and would love to get a drink while snarkily people watching with you.


Greg Kihlström | Carousel30

Greg is the founder of Carousel30 and is an internationally recognized digital strategist and interactive designer who has received numerous awards and honors, been published in best-selling books and industry related magazines, exhibited in galleries, and featured on prestigious industry and design related websites. He was also featured in Advertising Age, Web Designer Magazine and Voice of America and has participated as a judge in renowned design competitions. Greg frequently speaks at industry events on a global basis and has led panel discussions at such events as Internet Week New York and the Virginia Tech Conference on Social Media and Tourism in Italy. While at Carousel30, he has worked along with many top brands on a number of campaigns, including AOL, AARP, Ben & Jerry’s, Geico Direct, Miller Lite, MTV, Starbucks, The Nature Conservancy, TV One and Washington Wizards. Greg is on the board of the DC Ad Club and AIGA, and is on The Trust for the National Mall’s Communications Advisory Committee.


Paul Kruchoski | U.S. Department of State



Paul Kruchoski is the Senior Education Officer in the U.S. Department of State’s Bureau of International Organization Affairs, where he coordinates the Department’s policy on education and youth issues at the United Nations. He is currently working to develop strategies to expand opportunities for youth engagement at the UN and improve the effectiveness of the UN’s youth programming. Paul was one of the major contributors to the State Department’s Youth Policy, which reshapes the Department engagement with youth around the world. He also chaired the State Department Youth Taskforce’s International Benchmarking team. In his career at the State Department, he has covered issues ranging from U.S. re-engagement with the UN Human Rights Council to the 2010 Earthquake in Haiti.
Paul is a World Economic Forum Global Shaper and a graduate of the University of Cincinnati. Outside of his work, Paul is an accomplished cellist, having performed as a soloist with the New Mexico Symphony Orchestra and played in masterclasses with Midori and Peter Wiley. He tweets at @Kruchoski.


 

Katie Lancos | iStrategy Labs

Katie Lancos works as a Creative Strategist at iStrategyLabs, a DC-based digital marketing firm specializing in digital, social, and experiential campaigns for Fortune 500 brands, startups, and non-profits. She has most recently lead strategy projects for many clients in the entertainment industry including Disney, ESPN, NPR, PBS, and the Sweetlife Festival. She was also a co-producer of DC’s first ever Social Media Week as the voice of the brand on social media and actively livetweeting events throughout the week.Katie comes from an eclectic creative background of graphic design, web development, and event management, from planning 3-000 person New Year’s Eve parties to 8-000 person bar crawls. She graduated from Notre Dame with a Bachelor of Fine Arts in graphic design and is currently pursuing her Masters in Public Relations and Digital Communications at Georgetown University.


 

Easten Law | Washington Semester, American University

Easten Law teaches cross-cultural communication and topics in intercultural studies for the Washington Semester Program at American University. His research focuses on comparative studies between Eastern and Western cultures with a current interest in how Christian, Buddhist, and Confucian traditions interact in forming China’s cultural views of charity and human rights. He has worked in China for several years in a variety of capacities including teaching and lecturing in communication and culture at Anhui Normal University. He has also provided trainings and lectures in cross-cultural dynamics for several organizations such as the US State Department, and both international and local Chinese non-profits responding to the earthquake which struck Southwest China in 2008


Rebecca Loveridge | Bitches Who Brunch

Rebecca Loveridge (Becca Clara Love) is the co-founder of Bitches Who Brunch, the D.C.-based website recently named “Favorite Foodies” by the Washington Post’s DC Tweeps. The Bitches have reviewed more than 200 brunches since the site’s inception in March 2010, and also provide their nearly 30,000 monthly readers with events, fashion, and D.C. lifestyle news.

When she’s not brunching, Becca is the Director of Publishing Marketing Services for TMG Custom Media, a content marketing firm that creates national consumer and trade magazines, websites, and apps. Becca graduated with a Bachelor’s of Journalism from the University of Missouri-Columbia.



Ryan Lytle HeadshotRyan Lytle | U.S. News & World Report
Ryan Lytle is a producer, reporter, and social media strategist at U.S. News & World Report, where he has led the integration of social in a legacy media company which recently has become a digital-first journalism organization. Early in his career, he has worked with a variety of media companies including Cincinnati.com, The Washington Post, The TODAY Show, and most notably, with MTV, where he was one of 20 candidates nationwide competing to become MTV’s first-ever Twitter Jockey. On the side, Ryan consults college students on the importance of creating a strong personal brand and preparing for life after graduation. Learn even more about Ryan at http://ryanlytle.com, or connect with him on Twitter, Facebook, & Linkedin.


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Andrew MacDowell | Edelman Digital
Having previously established ground-breaking digital campaigns for clients in the energy and technology spaces, Andrew, a communications expert with 13 years of online experience, brings a deep background in website and multimedia development to Edelman, where he leads the agency’s online strategy for the American Petroleum Institute. In this role, he directs a team devoted to engaging online allies, managing digital advocacy tools, and developing and maintaining social media platforms for API. Other clients include ConocoPhillips, Harvard Business School and the Alliance to End Slavery and Trafficking.

Before joining Edelman, Andrew was a manager of the Client Services department of The Bivings Group in Washington, DC. In that capacity, he played a key role in directing award-winning projects including The Pickens Plan The Pickens Plan and The Personal Democracy Forum The Personal Democracy Forum. Prior to Bivings, Andrew spent three years running his own Internet communications company, where he directed the development of websites and online applications for a diverse array of PR companies, political organizations and e-commerce entities.



Lacey Maffettone | A Lacey Perspective/CapFABB
Lacey Maffettone is currently one of many young professionals trying to make it in the crazy career path we call politics in Washington, DC. Not willing to sacrifice her love of fashion in our nation’s politically drenched capital, Lacey began to write about items she is coveting and documenting her personal style via outfit posts on her blog, A Lacey Perspective, in June of 2010.
In addition, Maffettone is a Co-Founder of CapFABB (Capital Area Fashion & Beauty Bloggers) a group created to give DC Metropolitan area fashion and beauty bloggers a place to communicate, collaborate and meet. With 400+ members, CapFABB is making DC one stylish city. Lacey also is a contributing fashion writer for multiple fashion news sites.
When she’s not providing readers with her fashion favs or attending a DC fashion event – you can find her sipping on red wine with her girlfriends, snuggling with her pug Lucy, cheering on her Florida State Seminoles, shopping DC’s vast number of boutiques or exploring the great city of Washington, DC.


nevin_martellNevin Martell | Food & Culture Writer, Eater DC / Washingtonian

Nevin Martell has been writing about food and culture for more than a decade and a half. His work regularly appears in the Washington Post Express, Washingtonian, Capitol File, Washington City Paper, Cheese Connoisseur, Plate and Restaurant Management, as well as online at the Washington Post’s All You Can Eat blog and on Eater DC. He is also the author of four books: the small press smash Looking for Calvin and Hobbes: The Unconventional Story of Bill Watterson and His Revolutionary Comic Strip, Standing Small: A Celebration of 30 Years of the LEGO Minifigure, Dave Matthews Band: Music for the People and Beck: The Art of Mutation. When he’s not eating, typing or procrastinating, Martell enjoys traveling, jogging, baking, gardening, photography and falconing (Okay, that last one is a total lie, but it would be a cool hobby. Go, Mordecai!).


Elaine Mensah | SVELTE

Elaine Mensah is the Founder of SVELTE, LLC a creative consulting and communications firm that specializes in production, brand strategy and media for fashion and lifestyle brands.
Coupled with Elaine’s corporate experience in communication & technology, her work in media and entertainment involve the self-creation, production & distribution of online content.

In 2007, Elaine created SVELTE Tv, an online fashion “channel” focused on the DC fashion scene and in 2009, she created one of fashion’s first online radio shows called Fashion BS. In 2010, Elaine hosted the first Fashion & Technology Panel during the inaugural Digital Capital Week, and subsequently in 2011 was asked to be on the advisory board for inaugural Social Media Week DC.
She has a Law and Society degree from American University and a Masters in Communication, Culture and Technology from Georgetown University.

Follow her on twitter @SVELTELLC
Facebook: www.facebook.com/SVELTELLC
LinkedIn: http://www.linkedin.com/in/sveltellc
Website: www.svelte-emc.com


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Kerry Milazzo | Chiazza Trattoria Restaurant

Kerry Milazzo is a freshman at American University majoring in Public Communications. Back in her hometown Barrington, Rhode Island, Kerry helps manage the official Facebook page for her family’s restaurant, Chiazza Trattoria. The page is used to promote upcoming menu specials and music events featuring local bands or visiting performers. Kerry also post pictures of the restaurant layout and delicious food, so that potential party planners can easily organize their upcoming events. “Social media”, says Kerry, “is essential in promoting our business.”



Cori Sue Morris | Bitches Who Brunch

Cori Sue Morris is the co-founder of Bitches Who Brunch, the D.C.-based website recently named “Favorite Foodies” by the Washington Post’s DC Tweeps. The Bitches have reviewed more than 200 brunches since the site’s inception in March 2010, and also provide their nearly 30,000 monthly readers with events, fashion, and DC lifestyle news.

When she’s not brunching or shopping, Cori Sue is the Manager of Communications and Public Affairs at Worldwide Responsible Accredited Production, an international non-profit that certifies apparel manufacturers for compliance with human rights, environmental and labor laws. Cori Sue is also a graduate student at the George Washington University Elliott School of International Affairs, a Boston-qualifying runner, and an active philanthropist, serving on the board of The Madison of DC.


Daniel Oran

Daniel Oran has been working on start-ups since the ’90s. He was chief strategy officer at Comet Systems, executive vice president at Cambridge Incubator, and program manager at Microsoft, where he created—and received patents for—the Windows Start Menu and Taskbar.


Alejandra Owens | AARP

Alejandra Owens is the Managing Editor of AARP’s blog where she manages more than 20 contributing bloggers covering an array of issue areas from travel to Social Security policy and more. She also advises senior leadership on social communications strategy, planning and execution.

In her spare time Alejandra is a food writer. She maintains her own site, One Bite At A Time, is Food & Drink editor at a hyper-local DC blog named Borderstan and writes for Food Network’s City Eats DC.

She can be found on social platforms including Facebook, Twitter and Pinterest, making regular use of these tools to enhance brand awareness for AARP, Borderstan and her own personal brand.


Lauren_ReddingtonLauren Reddington | DC Girl in Pearls

Lauren Reddington is a senior at American University studying public relations and marketing. She began her blog D.C. Girl in Pearls in May 2011 and since then has become a blogging enthusiast. D.C. Girl in Pearls is a preppy lifestyle blog that combines her passions of style, cooking, reading and of course, adventures in D.C.


Bennett Resnik | “The Hands We Shake”

Bennett Resnik is a consultant on social capital and networks, and the creator of “The Hands We Shake” lecture series on how to build, grow, and sustain social capital. He is an expert in networking strategy and social capital retention. As a trusted adviser, he has helped start-ups, small businesses, non-profits and individuals build a comprehensive strategy to build and cultivate their social capital. Bennett advises his clients on how to locate and access social capital within their present networks and create a framework for future network strategy.
Through consulting and speaking, Bennett discusses topics surrounding social capital, networks, leadership, community dynamics and organizational development.
Bennett is a Board Member of the Key for Hope Foundation and is on the Advisory Council for various start-up companies. He lives in Washington, DC.


Bennett Richardson | David All Group

Bennett is an account director at DAG and manages online communications initiatives for consumer clients. He brings to DAG years of experience in social media engagement, online advertising and digital communications strategy.
Before joining the firm, Bennett worked at Edelman in the digital public affairs practice, where he managed digital marketing and advocacy efforts for clients including RIM, GE, the American Petroleum Institute, and several other global corporations and associations. He also spent three years at GMMB managing digital marketing and grassroots organizing for dozens of corporate and nonprofit clients.

Bennett is a graduate of Colgate University, where he studied French literature and political science.


Lauren Rothman | Styleauteur

Lauren A. Rothman, founder of Styleauteur, is a fashion, style, and trend expert. At the vanguard of emerging trends, Lauren is in high demand for her unique talent of demystifying the world of fashion and discussing ‘what’s hot’ for the season on television, radio, and in print. Known as the essential style contributor, Lauren is regularly featured in segments covering all wavelengths of the style spectrum, from back to school to campaign trail fashion on networks like Fox, CBS, and ABC, as well as Washington, DC local morning show Let’s Talk Live. Her tips on wardrobe management and creating a versatile, fashion-forward closet have also been featured in Glamour, Real Simple, and Washingtonian magazines, Politico, The Huffington Post and on NPR and XM/Sirius radio.


Carla Alejandra Sanchez and Katya Ananieva | Spicy Candy DC

SpicyCandyDC covers Washington, DC and everything that happens inside and around the beltway. By everything, that includes fashion, boutiques and shops, events, bars and restaurants, and fellow creative designers. They are foodies who heart fashion and love to travel. Inspiration, whether local or from other communities, drive them. Fresh, edgy, and visually stimulating content is what sets them apart. They provide our perspectives on DC’s street, style, and scene to inspire people to embark on their own journey of exploration and discovery in their local community. If they see something they like, they share. Simple as that.


Emily_SchwartzEmily Schwartz | WaPo Labs

Emily K. Schwartz is an Assistant Editor with WaPo Labs, the digital innovation team within The Washington Post Company. Having fallen into the world of media and technology after putting herself through four years of Political Science and Communications studies, she now aims to help other young women realize the value of a STEM-related skill set. She believes social media and technology have the power to change the world. Follow her on Twitter at @emilykendall.


Lesley Siu | American University

Lesley Siu is a junior at American University studying film and media arts and marketing. Originally from Hawaii, she loves fashion, pop culture and social media. She co-founded the AU branch of Her Campus, a national online magazine for collegiate women, last summer while studying abroad. Lesley is a digital production intern at Washington Life Magazine and an active member of Alpha Kappa Psi, the professional business fraternity. Follow her on Twitter and visit her blog.


Bob Smith | Brighthub.com

Bob Smith has over 25 years’ experience creating, managing and funding start-up businesses in print and digital media. He’s been both an entrepreneur in companies like Congressional Quarterly and America Online and entrepreneur in multiple consumer online, e-commerce and government IT businesses. He ran his own venture fund and has advised other early-stage funds in the DC area. He is currently Chairman of Brighthub.com which he co-founded, and serves on the boards of a number of local startups. Bob is also a co-founder of Founder Corps, an organization of serial entrepreneurs who help mentor new startups.

Bob has a BA from the University of Southern California and an MBA from George Washington University (Class of ’88) and is a veteran of the US Navy.


amos_sneadAmos Snead | Famous DC

Amos Snead is a communications professional with a proven track record of success on behalf of high-profile corporate, association, and government entities. Amos plays a key role at Story Partners, providing clients with communications guidance that is informed by his in-depth experience working with leading print, broadcast and online journalists.

Amos began his career in communications with a five-year tenure working in various capacities for the U.S. Congress, ultimately rising to serve as Spokesman for House Republican Whip Roy Blunt. In addition to his work with House leadership, he also served as a Press Aide for the House Energy and Commerce Committee under both Chairman Billy Tauzin and Chairman Joe Barton. Following his work with the Energy and Commerce Committee, he served as Communications Director for U.S. Congressman Louie Gohmert of Texas.

Amos joins Story Partners after two years working for an international public affairs firm, where he provided strategic guidance that advanced the policy goals of his clients within the energy, technology and health industries. During his tenure with his prior firm, he also served as the primary spokesman for numerous entities, including a telecom association and a government relations firm. In addition, he designed and implemented a broadcast media strategy for a leading Capitol Hill print outlet as well as worked with senior members of the media on behalf of a majority of the firm’s clients.

Amos has been recognized as a leader in both the public and private sectors. National Journal named him one of “The Hill People of 2007” and PR News featured him as one of “15-to-Watch in 2007”, an award that recognizes rising talent within the public relations industry. Amos is the founder and current editor of the widely read Washington blog, FamousDC.com, which was named by Washingtonian Magazine, as a Can’t Miss Click” in 2009.


Tannis Spencer | Productofthe90s.com

Tannis Spencer is a senior at American University studying Business Administration with a concentration in Entrepreneurship. Hailing from New Jersey, Tannis began her blogging career in 2009 when she founded Product of the Nineties.

Product of the Nineties is a contemporary lifestyle website aimed at furthering the creative resurgence in the millennial generation. Focused on music, fashion, and culture, the Product of the Nineties writers provide in-depth analyses for their readers.

Since establishing Product of the Nineties, Tannis has also done freelance writing and photography for several online websites including Die Young Lifestyle, LiveBand Magazine and ST8NYC.

In early 2011, Tannis began Young, Broke & Famous, her newest endeavor. Young, Broke & Famous is a video lifestyle campaign for young creatives and influencers making strides in their fields. Serving as the creative director for the campaign, Tannis has efficiently used social media websites and online marketing tactics to generate “#YBF” following. Graduating in May 2012, Tannis hopes to expand Product of the Nineties and Young, Broke and Famous and eventually work as a creative strategist at an ad agency or major media company.


Cody_SteeleCody Steele | American University

Cody Steele is a Senior studying International Development and Spanish.  He’s passionate about seeing as much of the world as possible, but his most recent adventures brought him to the streets of Santiago, Chile, McPherson Square, DC and Zuccotti Park, New York.  He studies non-violent activism and social movements in his spare time.


Dave Stroup | Sierra Club

Dave Stroup is an online organizer and campaign consultant based in Washington, D.C. A former editor and writer at DCist, he now works in the digital strategies department at the Sierra Club. Stroup heads up the Sierra Club’s online efforts for their 2012 coordinated campaign, as well as handling the organization’s email and social media strategy for the East Coast. He also provides new media and communications consulting for various local progressive campaigns.


Jackie Titus | Weber Shandwick|Powell Tate

Jackie Titus is a Director of Digital Strategy at Weber Shandwick|Powell Tate and specializes in Corporate Social Responsibility (CSR) and Sustainability initiatives. She currently works with BSR, Bank of America, USAID, and QVC. This work includes, overall social media strategy and integration, influencer identification, influencer relationship management, and measurement reporting. Prior to joining Weber Shandwick, Jackie was a member of Ogilvy’s 360 Digital Influence team and worked as a digital strategist across multiple accounts. During her time there she created and managed a Blog Ambassador program for the Huggies Every Little Bottom CSR program and collaborated with the integrated team to develop social media grassroots tactics to raise awareness and engage moms online. Jackie completed her Master’s in Communications at Georgetown University where she was selected for a yearlong Sustainability Communications Fellowship with the Center for Social Impact Communication (CSIC) and Fortune 100 Company, Eaton Corporation. While at Georgetown, Jackie received the 2010 “Outstanding Student Award” and she is also a member of the DC Net Impact Club.


Gayle Weiswasser | Discovery Communications

Gayle Weiswasser is the Vice President of Social Media at Discovery Communications, where she oversees social media communications strategy for Discovery and its networks and corporate initiatives. This includes managing the networks’ Facebook, Twitter, and Google+ strategy and implementation, as well as partnerships with social TV services, on-air social media integration, social media monitoring, and emerging platforms.

Prior to her position at Discovery, Gayle worked at Arlington-based crisis communications firm TMG strategies, where she advised Fortune 500 companies on using social media during times of crisis. She has a law degree from Harvard Law School, and formerly practiced both intellectual property and transactional law in Washington DC and San Francisco.


Stef Woods HeadshotStef Woods | Citygirlblogs.com

Stef Woods is a sexuality educator, writer, attorney, and breast cancer survivor and advocate. She teaches Activism and Social Media, Health and Activism, and Sexuality and Social Media through the American Studies Department (CAS). Stef writes about relationships, sexuality, dating, health advocacy and cancer on her website, City Girl Blog. Prior to starting her blog, she practiced law for an immigration legal services organization.
Stef was profiled regarding electronic health records on HealthIT.gov and as a breast cancer survivor on Women’s Health magazine’s website. She has been featured on DC news and radio stations, and in numerous online publications and talk shows. She was profiled in the fourth edition of Dr. Janell Carroll’s college textbook, Sexuality Now, and Sibley Hospital’s On Health magazine.

Stef is a frequent panelist, regarding sexuality, cancer, relationships, and social media. She is an active fundraiser for the Washington Humane Society, St. Jude and the Capital Breast Care Center.

Stef received her BA from Wellesley College, her MA from Georgetown University, and her JD from American University. She is a member of the American Association of Sexuality Educators, Counselors and Therapists, the American Bar Association and the Maryland State Bar Association. Follow her on Twitter @citygirlblogs, Facebook and LinkedIn.


Pranav Vora | Hugh and Crye

Born and raised in the Midwest, Pranav is the CEO and Founder of Hugh & Crye, a Washington DC based online retailer of menswear. He led the concept of better-fitting men’s shirts to a profitable vertically integrated online brand. Operating out if its Georgetown office and showroom, Pranav is behind the character, direction and growth that is Hugh & Crye. An active member in the entrepreneurial community in Washington, DC, Pranav also serves on the advisory board for the Kelley School of Business Johnson School of Innovation and Entrepreneurship at Indiana University.
Prior to Hugh & Crye, Pranav consulted F100 companies on marketing and strategy. He has degrees from Indiana University and the London School of Economics, and conducted research as a visiting scholar at the Wharton School, University of Pennsylvania.
Pranav can be found on twitter (@hughandcrye) and less so, over email pv@hughandcrye.com


Erin Yogasundram | Shop Jeen

Erin is a current student at The George Washington University in Washington D.C., originally from NYC. Before coming to college she interned at Bottega Veneta, Vogue, Marie Claire, Alexander Wang, Catherine Malandrino and 3.1 Phillip Lim. She juggled school work with 3 part-time jobs in retail before opening Shop Jeen. In her Freshman year, she launched ErinJeen.com which has grown to be one of the biggest fashion blogs on the internet. She has quite the work ethic, having been working from the age of 12, everywhere from pizzerias to video stores to American Apparel to Apple. Shop Jeen has given her purpose in DC, as it has been tough being away from the NYC fashion scene. Although it was tempting to spend the money she saved on a new Celine bag (or two, or three), she invested in a business to call my own. Her lifelong dreams are to own a string of boutiques around the country.


Adam Zuckerman | Foster.ly

An entrepreneur, attorney and MBA, Mr. Zuckerman is a people connector and author inspired by the intersections of business, law, media, technology, and all things outdoors.

With a passion for bringing people together in the DC/MD/VA entrepreneurship and technology scene, Adam founded Foster.ly, a community that facilitates entrepreneurship in DC, Maryland and Virginia. Concurrently, he also works in a full-time capacity at Discovery Communications, Inc., the world’s largest non-fiction media company, in a technology innovation capacity.

With a diverse background spanning multiple industries, both legal and business, his areas of focus include business process re-engineering, organizational design and development, organizational change management, human capital management, and project management.

Additionally, he also has extensive experience and interests in negotiating complex multi-party contracts in addition to analyzing, designing, and implementing programs relating to web-based technologies, marketing, advertising, open-gov/gov20, non-profit operations and fundraising.